OLD LINE ENTERTAINMENT: THE MUSIC PLATFORM REVIVED POST D

5. Budget Marketing Expense Estimated Price Marketing Software Depending on the type of software that’ll be used in the marketing process, the estimated price could be $0.00- $189.00 a month. The main types of software that could be used by OLE Ent include Youtube Analytics, Google Analytics, and Hootsuite Analytics. All three of the software could potentially be free of cost depending on how often we rely on its use. Filming Costs The filmers costs range from $500 - $2500. According to gearshift, hourly video shoots cost $500, while video editing costs $250. Overall, a video shoot plus editing could aggregate to $750.00. Studio Works Studio time prices vary amongst sound engineers. Some of the prices can range from $50 - $500 an hour depending on what studio is chosen. OLE Ent will try its best to choose the most affordable studio with the best quality sound. Advertising Costs The following advertising costs could vary depending on what process OLE Ent chooses to pursue. Methods that the company shows interest in includes twitter promotions, youtube promotions, instagram promotions, Facebook promotions, etc. Each platform has built in prices for marketing efforts and activities. For example, advertising through google (Google Ads) has an average cost of $1-$2 on the search network. The most expensive keywords are $50 per click. Facebook ads range a cost of $0.27 - $7.19. The average price for Youtube ads range from $0.20 to $2000 depending on the receiving audience. Total The total amount of expenses that OLE Ent would incur for a year varies based on the service sector. For visual works services, prices could be $750 Max per video. For the musical service sector, prices could be $500 Max per booking session. For advertising costs, prices could be $9.19 Max for each advertisement. 6. Marketing Channels Over the course of 2018- 2019 , we will launch/ramp up our use of the following channels for promoting our services to our customers, generating leads, and developing brand awareness. [Twitter Account; OLE Ent] Purpose of channel: Connection amongst other entrepreneurs within the same industry. Applies to the musical and visual work services of the company. The purpose of this channel is to also promote OLE Ent services on a vibrant platform with producers, video engineers, music engineers, etc. Metrics to measure success: The metrics that will be used for this platform include account followers, retweets of company content, hashtag relevance, keyword relevance, and overall views of content posted. [Youtube Account: OLE Ent] Purpose of channel: The purpose of this channel is to promote the services of OLE Ent’s musical sector and visual sector. Through this platform, audience viewers from all over the united states will have the chance to view OLE Ent’s content if interested. Musical entrepreneurs of the company along with visual creators could potentially benefit from the amount of exposure given to their visual works. Metrics to measure success: The metric that will be used for this platform includes overall viewers of content posted, overall “likes”, “dislikes”, commentary, and viewer activity. To better establish these metrics, OLE Ent plans on utilizing software such as Youtube Analytics. This will construct a better image for the company’s results through this platform. [Facebook Account: OLE Ent.] Purpose of channel: The purpose of this channel is to promote the services of OLE Ent’s visual setor along with the mobile entertainment sector. Facebook is currently the highest populated social media space in the world. Utilizing this platform appropriately could potentially generate a lot of exposure for the services of OLE Ent . Some of the more popular services on Facebook include the mobile gaming platforms and the short videos. This will be a great opportunity for the mobile entertainment engineers along with visual creators of the company to promote their content online. Metrics to measure success: Metrics that’ll be used for this platform include social media followers, likes, shares, and reposts’ of content onto other follower timelines. To better establish these metrics, OLE Ent will utilize facebook ads along with the Hootsuite Analytics and Google Analytics. These software programs will construct a clear picture of OLE Ent’s results by far. [Instagram] Purpose of channel: The purpose of this channel will be to engage followers with the brand of OLE Ent through photographs and short videos. There will be one main benefit from our use through instagram. To keep fans/followers entertained. Metrics to measure success: The metrics that will be used for this platform include the preset controls that come with the social media account. This includes, follower count, amount of views, commentary, and amount of likes on posted content. [Snapchat] Purpose of channel: The purpose of this channel will be to engage followers with the brand of OLE Ent through short videos and posts’. There’s not much benefit from this platform since most of its services are freelance. However, according to Hootsuite Analytics Reports, there could possibly be ways in the future of monetizing content posted on snapchat. As of right now, using snapchat during the campaign will only be for recreational fun and leisure. Metrics to measure success: There will be no metrics of success used for this specific media account due to the amount of freelance work that's built using the social media platform. However , a great form of measure could potentially be the amount of friends that are gained throughout OLE Ent’s promotion periods.