Skip to main content

Nike Personified

There are brands advertised to people every day, with more being thought up of every minute. With each brand advertised, there are multiple people who become attached to a certain brand, thus forming a sense of brand loyalty. I’ve come across a lot of brands in my life, tending to direct my loyalty towards a select few. However, there is a dominant brand that I have come to really affiliate myself with, “Nike”. According to the website of Nike, “Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services”.


With that being said, I feel like if this brand were to ever “come to life”, it would be more than just a single person. If the brand “Nike” ever came to life as a person, it would be in the forms of a man, a woman, a boy, and a girl, creating a Nike family. I feel that this is the appropriate incarnation to give the brand because of Nike’s personal company values. The website states “Nike is committed to creating positive social change around the world. We help kids get active, so they can have healthier, happier, and more successful lives. We bring inspiration to the communities where we live, work, and play”. This shows that Nike is directed towards all people, regardless of age, gender, or nationality.



The “Nike family” would certainly be one that stood out from any ordinary family. For one, the family would be incarnations of a brand, so they would probably look more like an overall color rather than ordinary people. For example, the “Nike man” of the family would be neon green all over, while the “Nike woman” would be bright pink. Each family member of the “Nike” family would have the trademark symbol somewhere on their bodies, replacing the birthmark aspect of humans.


The personalities of each family member would be productive, active, and sports-oriented. As stated on the website, Nike is engaged in selling footwear, equipment, apparel, and all things sports-related. Therefore, a large range of sports would be played by each family member. When together, would cover every sport known to mankind.


The strongest characteristic of the “Nike” family would be their productivity. Nike’s famous slogan, “JUST DO IT” explains why productivity would be the family’s strongest aspect. The family would be more serious and assertive in their day-to-day task, leaving no space for procrastination. The active characteristic of the family would be their second strongest aspect. Aside from the company’s famous slogan, Nike has a common phrase in its mission statement.


According to the website, their mission statement is to “BRING INSPIRATION AND INNOVATION TO EVERY ATHLETE* IN THE WORLD *IF YOU HAVE A BODY, YOU ARE AN ATHLETE”. The company doesn’t single out any groups of people when it comes to the athlete's name. They clearly state that if one has a body, then they are automatically an athlete. Regardless of age, gender, nationality, or body type, Nike considers all of its clientele athletes. This is why if Nike were to ever “come to life”; the brand would have to be in the form of a family and not a single person.


CITED SOURCES

www.about.nike.com. 2016 Nike Inc. Web. Accessed 10 October 2016

www.google.com.


Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Reviews by Pancho @ "As A Black Man Thinketh" By Reggie Whittaker

As A Black Man Thinketh ට This journal-sized book follows a very close POV style look at the Authors life and what he's been through over the years. He shines a light on common issues that black men go through living in America. Throughout the book, the audience is given a deeper insight into Whittaker's life when he explains his time being incarcerated in the jail system along with his marital issues. I really like this book because the author uses himself as an example that he can learn from and analyze with care.  I personally resonated with some of the upbringings that he endured while being a child of black parents in America.  Whittaker's ability to be as unbiased as possible makes him the perfect teacher to talk about common issues that aren't discussed enough within a race. We must not focus on the past, but in order to solve a multigenerational problem, one must learn to backtrack, hoping to see where the problem lies and where edits can be made.  The subtitle ...
Post a Comment
Read more

Reviews by Pancho @ "Supreme Mathematic African Ma'at Magic" By African Creation Energy

Supreme Mathematic African Ma'at Magic ⫀⨦⨧ <<<------------This journal-sized book was fun to read in regards to the context found within the pages. The author(s) do a great job of supplying the text with pictures and images. This brings the text to life for each chapter, which makes the book enjoyable overall. While the imagery side of things is a 10/10, the factual side is a 4/10.  One issue I keep finding with books that attempt to educate people on the more spiritual side of things is the factuality of the content printed.  "Supreme Maat" covers the history of African American culture and its uses when it comes to mathematics.  What I fail to understand is how Mathematics correlates with people who have special powers and the ability to use certain magical things that were given to us by deities.  African Creation Energy, as a whole, threw me off with that one.  I don't believe that only certain gifted people can be good at math; nor do I believe tha...
Post a Comment
Read more

Reviews by Pancho @ "The Half Has Never Been Told " By Edward E Baptist

👥 The Half Has Never Been Told   👥 This large-sized book is amazing. I normally don't start off the reviews like this but this book is something that I highly recommend for all people to read. The author Edward Baptist does a great job of connecting motives from the precolonial United States to the act of slavery and the profits made from it. Baptist includes views from so many different angles; which ties into one of the biggest events to ever happen to the united states. He goes on to factually break down every moment that added to the success of America, the destruction of black people, and the wealth of other nations. Because of the book's extensive length, some might have to go back and re-read sections. I know I had to a few times while reading it, but it was worth it.  I really like this book because, for the first time in a long time, it feels like the right light was shined on the right views. If all people read this, I feel like they would learn a thing or two abou...
Post a Comment
Read more