There are brands advertised to people every day, with more being thought up of every minute. With each brand advertised, there are multiple people who become attached to a certain brand, thus forming a sense of brand loyalty. I’ve come across a lot of brands in my life, tending to direct my loyalty towards a select few. However, there is a dominant brand that I have come to really affiliate myself with, “Nike”. According to the website of Nike, “Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services”.
With that being said, I feel like if this brand were to ever “come to life”, it would be more than just a single person. If the brand “Nike” ever came to life as a person, it would be in the forms of a man, a woman, a boy, and a girl, creating a Nike family. I feel that this is the appropriate incarnation to give the brand because of Nike’s personal company values. The website states “Nike is committed to creating positive social change around the world. We help kids get active, so they can have healthier, happier, and more successful lives. We bring inspiration to the communities where we live, work, and play”. This shows that Nike is directed towards all people, regardless of age, gender, or nationality.
The “Nike family” would certainly be one that stood out from any ordinary family. For one, the family would be incarnations of a brand, so they would probably look more like an overall color rather than ordinary people. For example, the “Nike man” of the family would be neon green all over, while the “Nike woman” would be bright pink. Each family member of the “Nike” family would have the trademark symbol somewhere on their bodies, replacing the birthmark aspect of humans.
The personalities of each family member would be productive, active, and sports-oriented. As stated on the website, Nike is engaged in selling footwear, equipment, apparel, and all things sports-related. Therefore, a large range of sports would be played by each family member. When together, would cover every sport known to mankind.
The strongest characteristic of the “Nike” family would be their productivity. Nike’s famous slogan, “JUST DO IT” explains why productivity would be the family’s strongest aspect. The family would be more serious and assertive in their day-to-day task, leaving no space for procrastination. The active characteristic of the family would be their second strongest aspect. Aside from the company’s famous slogan, Nike has a common phrase in its mission statement.
According to the website, their mission statement is to “BRING INSPIRATION AND INNOVATION TO EVERY ATHLETE* IN THE WORLD *IF YOU HAVE A BODY, YOU ARE AN ATHLETE”. The company doesn’t single out any groups of people when it comes to the athlete's name. They clearly state that if one has a body, then they are automatically an athlete. Regardless of age, gender, nationality, or body type, Nike considers all of its clientele athletes. This is why if Nike were to ever “come to life”; the brand would have to be in the form of a family and not a single person.
CITED SOURCES
www.about.nike.com. 2016 Nike Inc. Web. Accessed 10 October 2016
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