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Reviews by Pancho @ "Gamification is Bullshit" By Ian Bogost

🎲Gamification is Bullshit 🎲


The article of Lan Bogust explains that most companies and big businesses of today use a new method of “bullshit” called Gamification. As stated in the article, Gamification is “marketing bullshit invented by consultants as a means to capture the wild, coveted beast that is videogames and to domesticate it for use in the grey, hopeless wasteland of big business, where bullshit already reigns anyway”. In this case, I think that Bogust was trying to tell readers that marketing firms have no idea what video games are really about, and this new method is used to gain them more profit.


His personal studies on the products of Gamification showed him nothing but slander and misinterpretations of video games. He claimed that each book of Gamification had a method of repetition on irrelevant facts.



I personally believe that Lan Bogust is telling the truth. I have never heard of this guidebook known as Gamification, but if it derives from the business world then that’s more than enough information to state it’s not true.


The real intention of marketing firms is to advertise and promote sources that are big in today’s society in order to raise capital and funds. Marketing is what I am studying, so I would know this. Even though Bogust is right, he shouldn’t fight to change these principles. The world revolves around and business and people will buy what seems pleasing to the eye. Only a select few ever look at the underlying details of the products they buy. Gamification is bullshit but it sells, and we should all be happy on that note.

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